Istituto Marangoni project. Aim was to create sucessful collaboration between 2 brands.

The collection is designed according to the authentic of Erdem brand, using the key silhouettes and signature fabrics which reflect the identity of the brand.

The concept of the collection is the combination of Erdem feminine silhouettes and fabrics with Liberty prints.

Floral prints is a signature of both Erdem and Liberty brands. The collection includes range feminine silk dresses with accent on the waist. 

The main fabrics are silk chiffon, organza. The use of a lot of hand-made decorative elements such as crystals, embroidery and silk lace makes each dress unique. The aim was to show feminine silhouettes where clean cuts create a minimalistic aesthetic. The choice of high end quality materials put quality as one of the strongest points of the designs. 

Modernity, experimentation in details, status and luxury materials are the mood dominating in collection. The collection includes wide range of nude shades: from cream to purple and deep burgundy.

The average customer is aged 25-45 women who feel more confident in soft and sheer fabrics than boxy slacks, loves classic femininity the and enchantingly easy shapes

The collection is placed in high end, luxury level of the market in. The brand is positioned in womenswear sector among such brands as Dolce&Gabbana, Mary Katrantzou and Christopher Kane.

The prices will start from 600 pounds per silk top and will end up with about 3000 pounds for jacket. High prices are conditioned by the fact a lot of manual work being used and a lot of the materials are very difficult to work with. This requires highly qualified employees.